Meaning from Cambridge English Dictionary
Natural – from nature; not artificial or involving anything made or caused by people. If food, drink or skincare is described as natural, it means it has no artificial chemical substances added to it.
Organic – not using artificial chemicals in the growing of plants and animals for food and other product.

We all know, or have heard the phase ”you are what you eat”, but have you ever given consideration to the cosmetics you use day in, day out?

This week saw the celebrate day “World Asthma Day” recognising the chronic, sometimes fatal illness* that many people around the world suffer from. The topic got me thinking more about the importance of natural and organic especially skincare.

Your skin is the outer covering of your body and the largest organ of the body. If you like it’s your coat. Every area is covered in minute flake like particles called squamous cells. Sweat and sebum (an oily substance that helps keep the skin from drying out), reach the skin’s surface through tiny openings called pores, allowing our bodies to carry out its daily functionality with ease.

In reverse creams and oils penetrate through the skin surface and can either be disruptive or collaborate with the normality of the skin. Therefore, would it not make sense to consider exactly what you are putting on your skin, is it doing harm or good in the name of beauty?

We all realise that for the majority of us, the food we eat and our surroundings play a bit part in the ailments we develop either from childhood or during our adult life. For people with Asthma one of their *symptoms is shortness of breath, as pollutants such as unclean air, skin rashes can kick off an attack.

**Various medical studies undertaken worldwide show the possibility that skin rashes especially in young children can develop asthma. Fragrances and all manner of raw ingredients used to create skincare products need to be as pure as possible. Customers with dry or sensitive skin are much more susceptible, than another group of clientele, to various synthetic and artificial substances.

Skincare created for this customer in mind, must be meticulous, just as how that client will be when looking at purchasing from a brand. It is the Customer, at the end of the day that brands should be giving a service to, and not themself.

We can not control the air that surrounds us each and every day, but we can do our bit to ensure that all the skincare remedies created at Ndulge are formulated for their potency, allowing their naturally active cycle to be at its optimum level when delivered to you, the customer. Ndulge will continue to supply fairtrade, cruelty-free, sustainable, pure and honest remedies, giving quality to everyone at all times.

*Asthma NHS- UK : The most common symptoms of asthma are: wheezing (a whistling sound when breathing) breathlessness. a tight chest – it may feel like a band is tightening around it. coughing.
**Article on “Asthma-Related Skin Rashes” by DR. SANDRA BEIRNE – AUG. 14, 2017

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